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Red Digital Cinema is out to shake up the world of digital cinematography, and make high-quality results more affordable.

The company displayed their new high-definition, modular-designed Red One camera at NAB last month, declaring it to be the “world's first large format digital camera with integrated recording…ultra High Definition in the palm of your hand.�

Red Digital’s “Leader of the Rebellion� Ted Schilowitz introduced the new unit to WEVA NEWS MINUTE video producers Sue Lawson and Bruce Himmelblau.

Red Digital, founded by self-titled Madman Jim Jannard, the founder of the Oakley sunglasses and eyeware empire, notes the Red One weighs less than seven pounds and is designed to record in resolutions as high as 4520 x 2540 using its “Mysterium� sensor that is large enough to shoot with standard 35mm film camera lenses. The company plans to make the various components of its new system individually upgradeable.

While "typical high-end HD camcorders have 2.1M pixel sensors and record with 3:1:1 color subsampled video at up to 30fps," says Red Digital, "we deliver 11.4M pixels at up to 60fps and record RAW, or 2x over-sampled HD in 4:4:4 or 4:2:2. That's more than 5 times the amount of information available every second and a vastly superior recording quality.�

The new Red One camera ($17,500 without lenses or hard disk recorder) is an example of innovative HD technology being aggressively priced to compete in the rapidly evolving world of digital cinematography. For more information visit
Red Digital Cinema.

Visit www.weva.com for more industry news.


Direct download: red_digital.m4v
Category: News -- posted at: 5:15 PM
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Catapult Captures Directly to iPods
The palm-sized Catapult is the world's first device to allow capture of video footage directly to iPods or virtually any USB drive. Editing can begin immediately eliminating the need for digitizing.

The new Catapult was exhibited at NAB last week and captured for this WEVA NEWS MINUTE video by WNM producers Bruce Himmelblau and Sue Lawson.

Catapult plugs into the FireWire port of any DV/HDV camcorder and adds exciting features to capturing video, including time lapse and trigger-based events, as well as pre and post record functionality.

By offering a standard USB 2.0 connection, Catapult has been designed to take advantage of many popular storage devices. Catapult, for example, has a convenient piggy-back neoprene pouch designed to hold an iPod or even a 2½" USB drive. For those with greater storage needs, virtually any USB 2.0 drive system can be connected, including multiple terabyte systems.

Utilizing built-in rechargeable batteries, Catapult is capable of continuous recording in excess of three hours. The Catapult can also be powered with the included AC adaptor.

Adding Catapult to your camcorder gives you additional recording features, including time lapse and trigger-based events, as well as pre and post record functionality.

Using the Pre and Post-Record settings, for example, you can set Catapult to begin recording for a preset amount of time prior to actually hitting the record button on the camera especially useful for live action events.

The completely configurable Time Lapse feature allows the recording of frames of video at specific intervals like for the pre-party set-up of a ballroom, for example. Catapult, from camcorder accessory maker Bella, is priced at $300 and set to be available later this year.

Direct download: WMN_54_catapult_copy_2.m4v
Category: News -- posted at: 2:42 PM
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